SEO
What schema markup should I use for my business?
Short answer
Every business should implement at minimum: Organization or LocalBusiness schema on the homepage, FAQPage schema on any Q&A content, Article schema on every blog post, BreadcrumbList schema on every nested page, and Person schema for any individual operator or founder. These five types deliver most of the SEO and AEO benefit available from structured data.
Schema markup is structured data you add to your HTML head as JSON-LD that tells search engines and AI models exactly what your content represents. Without it, search engines guess. With it, they know — and AI engines have an easier time deciding to cite you.
Start with Organization or LocalBusiness schema on your homepage. This is the foundation. It defines your business name, address, services, and sameAs references to social profiles. AI engines use this to recognize you as a real entity.
Add FAQPage schema to any Q&A content. Each question-answer pair becomes a structured entity that ChatGPT, Perplexity, and Google can pull from directly. FAQPage is one of the highest-leverage AEO investments available.
Add Article schema to every blog post or long-form page. This identifies the headline, author, publish date, and content body. AI models use this to attribute citation correctly and to grade content recency.
Add BreadcrumbList schema on every nested page. It helps both Google's crawl understanding and AI navigation through your site's information architecture.
Add Person schema if you are an individual operator, founder, or named expert. The Person schema with sameAs references to LinkedIn, GitHub, and other authoritative profiles is what lets generative models confidently recommend you by name.
Validate everything in the Google Rich Results Test before deploying. Syntax errors and missing required fields silently fail and provide no benefit.
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