Built by a practitioner. Free to use.
Free SEO & AEO Tools
Eight working tools for schema validation, schema generation, AEO readiness, ad spend analysis, SERP preview, title grading, and AI search crawlability — built by an enterprise SEO/AEO strategist, not a SaaS company. No account required.
01
Schema Markup Validator
Paste JSON-LD or fetch any URL to extract and validate every schema on the page.
Fetch from URL
Enter any public URL. The validator will pull every JSON-LD block on the page and let you load each one into the editor.
Schema looks broken or incomplete?
The audit fixes it — and checks every other page on your site at the same time.
02
Schema Builder
Generate validated JSON-LD schema markup across 11 types — Article, FAQPage, LocalBusiness, Organization, Person, Service, Product, AutoDealer, HowTo, BreadcrumbList, and Event. Copy and drop into your page's <head>.
{
"@context": "https://schema.org",
"@type": "Article"
}Paste inside a <script type="application/ld+json"> tag in your page's <head>. Validate with the Schema Validator above before deploying.
03
AEO Readiness Scanner
Enter any URL — we fetch the page and automatically check every AEO signal
Seeing gaps in your AI visibility?
The audit scores every signal and tells you exactly what to fix — with revenue impact attached.
04
Ad Spend Waste Estimator
See how much of your monthly budget is likely going nowhere — before paying for an audit
Total across all campaigns
Leave blank if unknown
Estimated monthly waste
$1,000 – $2,000
$12,000 – $24,000 per year
Leads going to waste / mo
13 – 27
At your $75 CPL
0%
Typical waste range: 20–40%
100%
Every audit finds waste in this range. Without one, you don't know where yours sits.
Know the exact number, not an estimate.
The Found First Audit pinpoints every dollar being wasted — with line-item findings and a one-page fix plan. Starts at $2,500.
05
SERP Preview
See exactly how your title tag and meta description render in Google — mobile and desktop
Preview — Mobile
Your Page Title Goes Here
This is your meta description. It appears below the title and URL in Google search results. Keep it under 160 characters on deskt…
Title getting cut off in search?
The audit rewrites every title and meta across your site — with click-through rate improvement attached.
06
Title Tag Grader
Paste any title tag and get an instant score on length, keyword placement, brand formatting, and click-worthiness.
07
AI Crawlability Checker
Enter any domain to see which AI crawlers your robots.txt is blocking — GPTBot, ClaudeBot, PerplexityBot, and more.
08
The Audit Stack
Every tool I open on day one of a client engagement — and why
Technical SEO
Google Search Console
First place I check. Coverage errors and query data tell you more in 10 minutes than most audits surface in a week.
PageSpeed Insights
Run this before touching anything else on a site. INP failures alone have killed conversion rates by 15-20%.
Schema.org Validator
Cross-reference with Google's Rich Results Test. If both pass, your schema is clean. If only one passes, fix it.
Screaming Frog
Set it to crawl with custom extraction rules. It finds redirect chains and orphaned pages that no other tool surfaces.
AI Search Visibility
Claude (Anthropic)
Best model for reasoning through client strategy. Also the one most likely to cite your content if your schema and AEO signals are clean.
Claude Code
How this site was built. Worth knowing exists if you ever need custom automation or tooling without a full engineering team.
Perplexity
Run your target queries here before any other AI engine. It shows sources inline — you can see exactly who is and isn't getting cited.
ChatGPT
Test your brand mention queries here weekly. If a competitor's name appears and yours doesn't, that's an AEO gap the Install fixes.
Google AI Overviews
Check your highest-volume branded and category queries. AI Overviews citation is the fastest-growing traffic source I track right now.
Local SEO
Want these optimizations done for you?
The tools show the gap. The audit closes it.
These tools are a starting point. If you want a full AEO audit, schema implementation, or comprehensive SEO strategy, let's talk.
Start with an audit