Glossary
The SEO & AEO Glossary.
Definitions for AEO, GEO, schema, and AI search visibility — written by a practitioner, built to be cited.
AEO
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of structuring your website and content so that AI-powered answer engines — ChatGPT, Perplexity, Claude, Google AI Overviews, and Bing Copilot — cite your business as the source when users ask questions in their domain.
How do I get cited by ChatGPT?
To get cited by ChatGPT, you need three things: content that directly answers high-intent questions in 1-3 sentences, comprehensive structured data (FAQPage, Article, Organization schema) that makes your content machine-readable, and topical authority across a clearly defined subject area that the model can grade as expert.
GEO
About
What is the Found First methodology?
Found First is the methodology Zach Hipes developed for making businesses the answer customers find first across search and AI. It is delivered in three productized tiers — Audit, Install, and Operate — each built around measurable outcomes, clear deliverables, and revenue attribution.
How much does the Found First Audit cost?
The Found First Audit starts at $2,500 for a two-week engagement. It delivers a waste audit with dollar amounts attached to every line item, an AI citation visibility scorecard across ChatGPT, Perplexity, and Google AI Overviews, a technical SEO and schema review, a competitor gap analysis, and a one-page action plan with projected revenue impact per recommendation.
SEO
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