Case Studies — 05 engagements
Receipts.
Five clients. Five industries. Five numbers I can defend. Every engagement started with an audit that found something the previous agency missed.
Cost Per Acquisition
Appliance EMT
Cut CPA from $70 to under $40 while scaling lead volume across 40+ markets — and grew the technician team from 1 to 3.
Cost Per Lead
Roof Depot
Dropped roofing CPL 85% in 60 days by splitting search intent and automating lead follow-up.
Incremental Gross Revenue
LHM Honda Murray
Rebuilt ad allocation around margin and days-to-turn data. Same $40K/month budget, $420K in attributable gross over six months.
Return on Ad Spend
Meridian Med Spa
Restructured a bleeding Google Ads account and hit 3.2× ROAS in six weeks while identifying $4K/mo in wasted spend.
Close Rate
Summit Services Group
Tripled close rate in 30 days by replacing a 6–8 hour manual follow-up process with a 5-minute automated SMS and calendar booking system.
Your numbers could be on this page.
Start with an audit