Case Studies — 05 engagements

Receipts.

Five clients. Five industries. Five numbers I can defend. Every engagement started with an audit that found something the previous agency missed.

Cost Per Acquisition

Appliance EMT

Cut CPA from $70 to under $40 while scaling lead volume across 40+ markets — and grew the technician team from 1 to 3.

Cost Per Lead

Dropped roofing CPL 85% in 60 days by splitting search intent and automating lead follow-up.

Incremental Gross Revenue

Rebuilt ad allocation around margin and days-to-turn data. Same $40K/month budget, $420K in attributable gross over six months.

Return on Ad Spend

Restructured a bleeding Google Ads account and hit 3.2× ROAS in six weeks while identifying $4K/mo in wasted spend.

Close Rate

Tripled close rate in 30 days by replacing a 6–8 hour manual follow-up process with a 5-minute automated SMS and calendar booking system.

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