Zachary J. Hipes

Asbury Automotive Group (NYSE: ABG) · Roswell, GA

Fortune 500 publicly traded automotive retailer · 175+ franchise dealerships nationwide

• Architecting enterprise organic search strategy across 175+ dealerships, unifying SEO, AEO, and GEO into a single measurable performance framework.
• Building and deploying AI-powered search agents — configuring location-specific knowledge bases, citation tracking pipelines, and AI visibility scoring workflows for individual dealership markets.
• Developing a cross-platform performance framework to evaluate and guide enterprise vendor investment decisions across the marketing technology stack.
• Executing structured data corrections across the dealership website platform stack — schema.org/AutoDealer type migrations, FAQ schema implementation, and homepage structured data standardization across high-priority store pages.

Appliance EMT · Atlanta, GA

Multi-location residential appliance repair company · 40+ service markets

• Built Google Ads infrastructure from scratch across 40+ cities and multiple service lines — Search, Performance Max, and location-specific campaigns — scaling paid search into a consistent, trackable lead generation engine.
• Owned full-funnel digital strategy across all markets, integrating paid search, paid social, SEO, email, and CRO into a unified performance program with direct revenue accountability.
• Designed and launched conversion-optimized landing pages in WordPress and Elementor, improving lead quality and reducing cost per acquisition through systematic A/B testing and behavioral data analysis.
• Managed multi-platform paid social campaigns — Facebook, Instagram, and Google Display — driving localized brand awareness and inbound lead volume across competitive local markets.
• Served as sole marketing decision-maker across strategy, execution, vendor management, and reporting; built the marketing function from the ground up with no existing infrastructure.

The Roof Depot · Atlanta, GA

Multi-location residential roofing contractor · Markets across the Southeast

• Led full-funnel digital marketing strategy across multiple locations, building the digital infrastructure to support rapid market expansion and a high-volume residential sales organization.
• Built and managed Google Ads programs across Search and Performance Max, generating qualified lead volume for installation, repair, and storm restoration services across competitive local markets.
• Developed market-specific landing pages and localized content strategies to capture high-intent local search traffic and improve funnel conversion rates.
• Managed organic search, paid social, and email marketing simultaneously in a lean, ownership-driven environment — operating across disciplines with limited resources and high accountability.